Left Continue shopping
Your Order

You have no items in your cart

You might like
Product
$10.00
Add to cart
Promotion
Read more
Seaco-online.com completes revamp of our website to bring you a better seafood buying experience!

No Signboard Seafood Singapore: A Casual Dining Experience with Fresh Seafood Delights


If you're in Singapore and looking for a seafood feast, then No Signboard Seafood is definitely worth checking out. This iconic restaurant has been serving up some of the city's most delicious seafood dishes for over 40 years, and has become a must-visit destination for locals and tourists alike.

Founded in 1981, No Signboard Seafood has since become a household name in Singapore, known for its signature dishes such as the White Pepper Crab and Chilli Crab. The restaurant has also expanded to several locations across the city, making it easily accessible for those looking to indulge in some fresh seafood.

Whether you're in the mood for a casual dinner with friends or celebrating a special occasion, No Signboard Seafood offers a comfortable and welcoming dining experience. With its friendly service and relaxed atmosphere, it's no wonder this restaurant has become a favourite among seafood lovers in Singapore.

Key Takeaways

  • No Signboard Seafood is an iconic restaurant in Singapore that has been serving up delicious seafood dishes for over 40 years.
  • The restaurant is known for its signature dishes such as the White Pepper Crab and Chilli Crab, and has several locations across the city.
  • No Signboard Seafood offers a comfortable and welcoming dining experience, making it a popular destination for locals and tourists alike.

History and Brand Legacy

If you're a seafood lover in Singapore, you've probably heard of No Signboard Seafood. The restaurant chain has been around for over 40 years, and it all started with a humble hawker stall in Geylang.

The matriarch of the family, Ong Kim Hoi, started the business in the 1970s. At the time, she couldn't afford a sign for the stall, so they simply painted a plank above it orange and left it blank. That's how the name "No Signboard" came about.

Despite the lack of signage, the stall became popular for its fresh seafood and signature dishes, such as the White Pepper Crab. Over the years, No Signboard Seafood expanded to several locations across Singapore, becoming a household name for seafood lovers.

Today, No Signboard Seafood is part of No Signboard Holdings, a leading lifestyle F&B player in Singapore. The group operates several restaurant chains under different F&B brands, including Little Sheep Hot Pot and Mom's Touch Korean Chicken & Burger. They also own a beer business that distributes the beer brand Draft Denmark in Singapore.

Despite the expansion, No Signboard Seafood remains a popular choice for locals and tourists alike. The restaurant chain's commitment to quality and fresh seafood has helped it maintain its reputation as one of the best seafood restaurants in Singapore.

Signature Dishes

No Signboard Seafood Singapore is known for its delectable seafood dishes. Here are some of the signature dishes that you should definitely try when you visit the restaurant.

White Pepper Crab

If you are a fan of spicy food, then you must try the White Pepper Crab. The dish is made with fresh crabs that are stir-fried in a white pepper sauce. The sauce is made with a blend of white pepper, garlic, and other spices that give the dish a unique flavour. The dish is best enjoyed with a bowl of steamed rice.

Chilli Crab

Another must-try dish at No Signboard Seafood Singapore is the Chilli Crab. The dish is made with fresh crabs that are stir-fried in a sweet and spicy tomato-based sauce. The sauce is made with a blend of chilli, garlic, ginger, and other spices that give the dish a rich and flavourful taste. The dish is best enjoyed with a side of mantou (Chinese buns) to soak up the delicious sauce.

Cereal Prawn

If you are looking for a dish that is crispy and flavourful, then you must try the Cereal Prawn. The dish is made with fresh prawns that are coated in a crispy cereal batter and stir-fried with curry leaves, chilli, and other spices. The dish is best enjoyed with a side of steamed rice.

Shark Fin Soup

If you are a fan of soup, then you must try the Shark Fin Soup. The soup is made with shark fin, chicken broth, and a blend of herbs and spices. The soup has a rich and flavourful taste and is best enjoyed as a starter to your meal.

No Signboard Seafood Singapore is known for its delicious seafood dishes. Whether you are a fan of crab, prawn, or soup, there is something for everyone at this restaurant. So, what are you waiting for? Head over to No Signboard Seafood Singapore and try out their signature dishes for yourself!

Ambience and Dining Experience

No Signboard Seafood Singapore offers a casual dining experience with a vibrant atmosphere that is perfect for families, couples, solo diners, and friends. The restaurant's original branch is located in Geylang and offers diners a glimpse of Singapore's dining ambiance in the past. If you're looking to experience a vibrant Singapore at night, with a touch of the country's old days, choose to dine in the outdoor area for a true crab-by-the-roadside experience.

The restaurant's atmosphere is relaxed and welcoming, with friendly staff who are attentive to your needs. The restaurant's cleanliness is top-notch, and you can expect a well-maintained environment that is perfect for a comfortable dining experience.

No Signboard Seafood Singapore is a great place to bring your family for a casual dinner. The restaurant's menu offers a wide variety of seafood dishes that are sure to please everyone in your group. The restaurant's staff is accommodating to families with children, and high chairs are available upon request.

Couples looking for a romantic evening out will enjoy the restaurant's intimate setting and candlelit tables. The restaurant's menu offers a range of dishes that are perfect for sharing, and the staff is happy to recommend dishes that will complement your evening.

Solo diners will appreciate the restaurant's comfortable seating and the ability to dine alone without feeling out of place. The restaurant's staff is friendly and accommodating, and you can expect a relaxed dining experience.

Overall, No Signboard Seafood Singapore offers a casual dining experience with a great atmosphere, friendly staff, and a wide variety of seafood dishes that are sure to please everyone in your group.

Locations and Accessibility

No Signboard Seafood has two main outlets in Singapore, one located in Geylang and the other in The Esplanade. Both locations are easily accessible by public transportation, making it convenient for visitors and locals alike to enjoy their famous seafood dishes.

Geylang Main Outlet

The Geylang main outlet is located at 414 Geylang Road, Singapore 389392. It is situated in the heart of the bustling Geylang district, known for its vibrant nightlife and food scene. The restaurant is easily accessible by public transport, with the nearest MRT station being Aljunied MRT Station. From there, it is just a short walk to the restaurant.

The Esplanade Branch

The Esplanade branch is located at 8 Raffles Avenue Esplanade Mall, Singapore 039802. It is situated near the Marina Bay area, which is a popular tourist destination in Singapore. The nearest MRT station is City Hall MRT Station, which is just a short walk away from the restaurant. The location offers a beautiful view of the Marina Bay Sands and the Singapore Flyer.

Overall, both locations are easily accessible by public transportation, making it convenient for visitors and locals to enjoy No Signboard Seafood's famous dishes.

Menu Highlights

If you're looking for a seafood restaurant in Singapore, No Signboard Seafood is definitely worth a visit. Here are some of the menu highlights that you should consider trying:

Seafood Selection

As the name suggests, No Signboard Seafood is all about the seafood. The restaurant prides itself on offering the freshest and most delicious seafood in Singapore. Whether you're in the mood for prawns, crab dishes or baby squid, you're sure to find something that will satisfy your cravings.

One of the most popular dishes at No Signboard Seafood is the White Pepper Crab. This dish has been a favourite of Singaporeans since 1981, and it's easy to see why. The crab is cooked to perfection and the white pepper sauce is simply divine.

Local Delicacies

No Signboard Seafood also offers a range of local delicacies that are sure to tantalise your taste buds. If you're looking for something a bit different, why not try the Cereal Prawns? This dish is a favourite among locals and tourists alike, and it's easy to see why. The prawns are coated in a crispy cereal batter that is both sweet and savoury.

Another local delicacy that you should consider trying is the Yang Zhou Fried Rice. This dish is a must-try for anyone who loves fried rice. It's packed with flavour and is the perfect accompaniment to any seafood dish.

Vegetarian Options

If you're a vegetarian, don't worry - No Signboard Seafood has got you covered. The restaurant offers a range of vegetarian options that are just as delicious as their meaty counterparts. One dish that you should definitely try is the Stir-Fried Kai Lan with Garlic. This dish is simple but tasty, and it's the perfect way to get your daily dose of greens.

Overall, No Signboard Seafood is a great place to go if you're looking for delicious seafood and local delicacies in Singapore. Whether you're a meat-eater or a vegetarian, there's something for everyone on the menu.

Customer Reviews and Ratings

If you're wondering what others think about No Signboard Seafood in Singapore, look no further than customer reviews and ratings. Many reviewers have left their thoughts on the restaurant on websites like Tripadvisor and Review Collection Partners.

Overall, the reviews are mixed, with some people praising the food and others criticizing it. One reviewer on Tripadvisor said that the seafood was "excellent" and that they "would definitely recommend it." However, another reviewer on Yelp said that the food was "nothing special" and that they were "disappointed."

It's important to keep in mind that customer reviews are subjective opinions, and what one person likes, another might not. Some reviewers have highlighted specific dishes that they enjoyed, such as the chili crab or the black pepper crab. Others have mentioned the atmosphere of the restaurant, with some saying that it's a bit noisy and crowded.

Overall, if you're considering dining at No Signboard Seafood in Singapore, it's a good idea to read a variety of customer reviews and make your own decision based on what's important to you.

Operational Details

Opening Hours

No Signboard Seafood Singapore is open for lunch and dinner seven days a week. You can visit the restaurant from 11:00 am to 2:30 pm for lunch, while dinner is served from 5:30 pm to 10:00 pm. These hours are subject to change, so it's best to check the website or call ahead to confirm.

Reservation Policy

No Signboard Seafood Singapore accepts reservations for both lunch and dinner. You can make a reservation online through their website or by calling the restaurant directly. It's recommended to make a reservation in advance, especially for dinner, as the restaurant can get busy and tables can fill up quickly.

When making a reservation, you'll need to provide your name, contact information, the number of guests, and the date and time you'd like to dine. The restaurant also offers private dining rooms for special occasions or events, which can be reserved in advance.

Overall, No Signboard Seafood Singapore provides a casual dining experience with a focus on quality seafood dishes. Whether you're looking for a lunchtime bite or a romantic dinner, the restaurant has something to offer for everyone.

Sustainability and Ethical Practices

When it comes to sustainability and ethical practices, No Signboard Seafood Singapore takes its responsibility seriously. The company has implemented several measures to ensure that its seafood is sourced and prepared in a sustainable and ethical manner.

One of the most significant steps taken by No Signboard Seafood is its decision to stop serving shark fin soup. This move was made in response to the growing awareness of the devastating impact that shark finning has on the world's shark populations. By removing shark fin soup from its menu, No Signboard Seafood has taken a stand against this practice and has helped to raise awareness of the issue.

No Signboard Seafood also adheres to strict trust and safety standards to ensure that its customers can enjoy their meals with peace of mind. The company is committed to providing high-quality seafood that is free from harmful contaminants and is sourced from reputable suppliers. This commitment to safety and trust is reflected in the company's transparency report, which provides detailed information on its sourcing and preparation practices.

In addition to these measures, No Signboard Seafood also places a strong emphasis on transparency. The company believes that its customers have a right to know where their food comes from and how it is prepared. To this end, No Signboard Seafood provides detailed information on its website about its sourcing and preparation practices, as well as its commitment to sustainability and ethical practices.

Overall, No Signboard Seafood Singapore is committed to sustainability and ethical practices, and has taken several steps to ensure that its seafood is sourced and prepared in a responsible and ethical manner. Whether you're a seafood lover or simply looking for a delicious meal, you can enjoy your meal at No Signboard Seafood with the knowledge that you're supporting a company that is committed to doing the right thing.

Special Occasions and Events

If you're looking for a great place to celebrate special occasions or events with your family, No Signboard Seafood is the perfect choice. With its casual atmosphere, delicious seafood, and great service, it's an ideal place to enjoy a memorable meal together.

For couples looking for a romantic night out, No Signboard Seafood is also a great choice. The restaurant's intimate setting, combined with its delicious cuisine, makes it the perfect spot for a special date night or anniversary celebration.

For business events, No Signboard Seafood is a great place to impress clients or colleagues. With its elegant decor and delicious food, it's sure to make a lasting impression. Plus, the restaurant's convenient location and ample parking make it a convenient choice for business lunches or dinners.

No Signboard Seafood is also a great choice for special occasions throughout the year. Whether you're celebrating Christmas, Chinese New Year, or any other holiday, the restaurant's festive atmosphere and delicious cuisine are sure to put you in the spirit.

Overall, No Signboard Seafood is a great choice for any special occasion or event. With its delicious seafood, great service, and casual atmosphere, it's the perfect spot to create lasting memories with your loved ones.

Language and Service

When you visit No Signboard Seafood in Singapore, you can expect to receive friendly and attentive service from the staff. They are knowledgeable about the menu and can provide recommendations if you are unsure what to order. You can communicate with the staff in English or Chinese (Sim.), and they will do their best to accommodate your needs.

The menu is available in English and Chinese (Sim.), making it easy for you to understand what you are ordering. If you have any dietary restrictions or allergies, you can inform the staff, and they will make sure your food is prepared accordingly.

The restaurant can get busy during peak hours, so it is recommended to make a reservation in advance. However, if you do walk in without a reservation, the staff will do their best to find you a table as quickly as possible.

Overall, the service at No Signboard Seafood is attentive, and the language barrier is not an issue as the staff can communicate with you in English or Chinese (Sim.).

Tips for Visitors

If you are planning to visit No Signboard Seafood in Singapore, here are some tips to help you make the most of your visit.

Visit

No Signboard Seafood is open daily from 11:00 am to 2:30 pm for lunch and from 5:30 pm to 10:30 pm for dinner. It is located at 414 Geylang Road, Singapore 389392. You can easily get there by taking the MRT to Paya Lebar Station and then taking a short bus ride to Geylang Road.

General Tips

No Signboard Seafood is a casual restaurant, so there is no need to dress up. However, it is recommended to make a reservation in advance, especially during peak hours, to avoid waiting for a table. You can make a reservation by calling the restaurant directly or through their website.

When it comes to ordering, the White Pepper Crab is a must-try dish, but they also have other seafood options such as prawns, lobsters, and fish. If you are not a fan of seafood, they also offer chicken, pork, and vegetable dishes.

Ambiance

No Signboard Seafood has a casual and laid-back ambiance, with simple decor and an open kitchen. The seating is comfortable, and the staff is friendly and helpful. It is a great place to go with friends or family for a casual meal and to enjoy some of the best seafood in Singapore.

Overall, No Signboard Seafood is a great choice for anyone looking for a casual dining experience with delicious seafood. Make sure to follow these tips to ensure a smooth and enjoyable visit.

Partnerships and Affiliations

No Signboard Seafood has built partnerships and affiliations with several entities to provide customers with the best dining experience possible. Here are some of the notable ones:

Partnership with Tripadvisor

No Signboard Seafood has partnered with Tripadvisor, the world's largest travel platform, to provide customers with an easy way to find and book a table at their restaurants. With this partnership, you can easily browse through customer reviews, ratings, and photos to make an informed decision about your dining experience.

Other Partnerships

No Signboard Seafood has also partnered with other entities to provide customers with a unique dining experience. For example, they have partnered with Draft Denmark to distribute beer in Singapore. They also have a partnership with Singtel to offer mobile customers exclusive discounts and promotions at their restaurants.

Affiliations

In addition to partnerships, No Signboard Seafood has affiliations with various organizations. For example, they are a member of the Restaurant Association of Singapore, which helps to promote and support the growth of the F&B industry in Singapore. They are also affiliated with the Singapore Chinese Chamber of Commerce & Industry, which helps to promote the interests of the Chinese business community in Singapore.

Overall, these partnerships and affiliations help to ensure that No Signboard Seafood is able to provide customers with a unique and enjoyable dining experience.

Frequently Asked Questions

What are the must-try dishes at No Signboard Seafood?

No Signboard Seafood is famous for its White Pepper Crab, which has been a signature dish since the restaurant's founding in 1981. Other must-try dishes include the Chilli Crab, Cereal Prawn, and Drunken Prawns. Razor Clams and Baby Squid are also popular among regulars.

Is there a reservation system available for dining at No Signboard Seafood?

Yes, No Signboard Seafood does offer a reservation system for diners. You can make a reservation by calling the restaurant or through their online booking system. It is recommended to make a reservation, especially during peak hours, to avoid long waiting times.

Can you easily find parking at No Signboard Seafood locations?

No Signboard Seafood has several locations across Singapore, and parking availability varies depending on the location. Some locations, such as the one at VivoCity, have ample parking space available. However, other locations may have limited parking options, especially during peak hours. It is recommended to check the parking availability before visiting the restaurant.

Is No Signboard Seafood available at VivoCity?

Yes, No Signboard Seafood has a location at VivoCity, one of Singapore's largest shopping malls. The restaurant is located on the third floor of the mall, and it offers both indoor and outdoor seating options.

Does No Signboard Seafood have halal certification?

No, No Signboard Seafood does not have halal certification. The restaurant serves a variety of seafood dishes, including crabs, prawns, and clams, which may not be suitable for those who follow halal dietary restrictions.

Who founded No Signboard Seafood?

No Signboard Seafood was founded by Madam Ong Kim Hoi in 1977. The restaurant started as a small hawker stall in Mattar Road, selling seafood dishes to local residents. Over the years, the restaurant gained popularity and expanded to several locations across Singapore. Today, No Signboard Seafood is one of the leading seafood restaurant chains in Singapore.